Stuck off the Realness

Cieron Magat is the creative mind behind the intriguing ‘Back II Life’ and ‘Shot On Mixtape’ DVD’s - which both feature short doco’s, interviews and musical performances. He first caught our attention when he released the ‘Back II Life’ DVD for free through a handful of cornershops. We gave him a shout to find out what inspires him and what he thinks about porn.


What was your thinking behind giving away some of the early DVD’s through newsagents?

It just fitted with the whole 'Back 2 Life" concept. I couldn’t be arsedto deal with trendy shops and all their red tape. I just thought I'd rather deal with the guys in the newsagents, rather than trendy shop workers. Shotting them through newagents added to the raw idea. I liked the fact that all these people were picking up this arty mixtape from the same spot they buy their loo roll and confectionary.



What’s been your aims/goals for the DVD’s?

For people to re-engage with the everyday and start to understand that something being ‘hype’ doesn’t make it ‘good’. I've always liked the idea of time capsules and archiving, so I see the DVD's as an extension of that. Something you can keep that says something about the time and place of when it was made.


Who’s been the most interesting person to film?

Mickey. He lives on the ground floor of some sterile looking flats in West London. He spends his time dressing his porch in beautiful plants and flowers. He spoke about his front garden and his new plants like an excited kid with his latest Footlocker purchase. His presentation of his
porch was his swagger and really summed up the whole vibe of what I'm into - celebrating and recognising the everyday as being as creatively worthy and full of style and expression as a new T-shirt, pair of trainers, bullshit club night or a 'what's hot and what's not" blog.





What do you think about London creative scene at the moment?

Its pretty shallow and hype driven. There are people out there doing stuff that I’m into, but the biggest self promoters, and the ones who get the most attention, tend to be the ones with the most un-original output . You've got to wade through a lot of shit to get to the people doing good stuff. It's sad that the creative scene has turned into a popularity contest where who you know has higher value than what you produce.

Do you think the rise in popularity of free online porn will eventually make the porn DVD non-existent?

No, there's something right and life affirming about walking into a shop, browsing the shelves, asking the cracked out porn shop assistant what's good and going home to watch your purchase, then display it on your bookshelf.

What do you think are the three important core elements of a good porn star?

All four limbs, no tonsils and imperfections.

What kind of imperfections?

A spotty arse.

Do you think all porn stars go to hell?

No, I reckon they go to the heaven in Tupac's 'I ain't mad at cha"
video.

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'Back II Life' and 'Shot On' are available to buy here

Words: Dame Gash